Has this ever happened to you?
You’re in front of an audience at a conference, or across the table from a prospective client, desperate to convince them that your process, service, or product is just what they need.
This isn’t hype – you know for a fact that you’re offering exactly what will solve their problem and improve their lives or their businesses.
So you tell them how it works. You reveal how effective it’s been. You have the data to prove it. And you have testimonials to back you up.
And as you lay it all out, you can see their eyes start to glaze over, sense that they’re starting to fidget, and notice them glancing down at their cell phones. And you can feel another opportunity slipping away.
Or have you ever had a similar experience with an email marketing campaign, or your blog, or your latest business or self-help book? Your open rate is low, responses start to dwindle, and revenue is less than what you hoped for?
Here’s why that happened. Just one reason: your presentation wasn’t emotional.
Sure, YOU were emotional, as you quietly or passionately or cleverly or powerfully made your case.
But the people listening to you or reading what you wrote weren’t emotionally involved. They simply didn’t FEEL anything when they experienced your message.