You’re in front of an audience at a conference, or across the table from a prospective client, desperate to convince them that your process, service, or product is just what they need. 

This isn’t hype – you know for a fact that you’re offering exactly what will solve their problem and improve their lives or their businesses. 

So you tell them how it works. You reveal how effective it’s been. You have the data to prove it. And you have testimonials to back you up. 

And as you lay it all out, you can see their eyes start to glaze over, sense that they’re starting to fidget, and notice them glancing down at their cell phones. And you can feel another opportunity slipping away.

Or have you ever had a similar experience with an email marketing campaign, or your blog, or your latest business or self-help book? Your open rate is low, responses start to dwindle, and revenue is less than what you hoped for?

Here’s why that happened. Just one reason: your presentation wasn’t emotional.

Sure, YOU were emotional, as you quietly or passionately or cleverly or powerfully made your case. 

But the people listening to you or reading what you wrote weren’t emotionally involved. They simply didn’t FEEL anything when they experienced your message.

Imagine if every time you gave a speech or presentation, wrote a book, a blog, or a marketing email, or made a sales pitch to a prospective client or buyer, you had the power to compel them to take action.

What if instead of just describing the benefits of your product or process, you could give your potential clients or buyers the experience of the success or the happiness you’re promising?

What if your presentations not only increased your sales, they created a deeper, more genuine, and more lasting relationship with anyone hearing or reading what you have to say?

And what if they did all this without your prospects feeling like they’ve been “pitched?”

All these things are possible. For you, right now.

If you just start telling better stories.

 

A great story is presented in such a way that your potential buyer, client, or subscriber identifies with the hero of that story and experiences the emotion of the story through that character. 

When you tell a story about someone whose life was improved or transformed by your product, process or principles, your potential buyers will feel the way your hero felt when he or she succeeded. 

So HOW do you learn to tell these magically powerful stories?

You look to those who have mastered the art of storytelling.

That’s a lot of butts in seats.

And that was just in the U.S. and Canada. It doesn’t include WORLDWIDE box office (an even bigger number). Or video. Or cable. Or airplanes and hotels.

Or television.

All of that money, all of that success, and all of those lives touched and transformed, are because of one simple fact. 

Movies elicit EMOTION – they make us feel better.

For more than 30 years I have worked with screenwriters, filmmakers, studios and movie stars, helping them create film and television scripts that will touch people deeply and powerfully.

And when you’re able to apply the same magic formula to your stories that Hollywood has been using so successfully for more than a century – a formula I’ve been using with my clients for three decades – you, too, will be able to change the emotional state of your potential clients, convince them to take action, and greatly increase your profits, as you transform their lives.

In a couple days, I’ll get back in touch to tell you what that magic formula is – and how you can use it simply and easily to achieve the success you long for.